I recently read a book about how humans are poor in making decisions when presented with more than two choices. I am starting a new series on situations where one goes into a supermarket and meets a wide range of choices. What do you do? Take a look at this.
Let's say you are looking at the above. You have 5 minutes to come to a decision for tonight's dinner soiree. You have to think of your wine in terms of price and style of what you want. You don't have much information because you have not tasted the wine but you can at least make educated guesses. The options are:
1. Piper-Heidsieck Champagne for SGD54. Not a bad price for a bottle of Champagne. Maybe to impress people who don't know much about wines but know that Champagne sounds like a great idea because of the brand. Expect leesiness, nuttiness and high acid. Tonight will be oysters and shellfish.
2. Asti from Italy for SGD34.40. A pleasing wine for most people. Sweet and good as a starter to get the good mood started. I like that with cake.
3. Marlborough Sauvignon Blanc for SGD25. For 25 dollars, it should be your typical grassy SB with lots of asparagus and passionfruit. Give me salad with that!
4. Lindemans sweet seasons for a special of 18.95. You may not know the wine but from looking at it, you can guesstimate that it probably has sweetness in there. No idea what grape it is but for that price, it is more about the sugar than the expression of a single varietal. This one is for quaffing and hopefully you won't wake up with a killer-headache.
My choice: Go with the Asti. Be cheap. Save your money for a good day. If you want to splurge, there are other stuff besides the Piper. But the Asti always loosens up the mood and women and new drinkers can associate with sweetness. Let the bubbles take you away. Marlborough is alright but for 25SGD, this one is suspect for ripeness. Good Marlborough SB this days cost more than 35 SGD these days.
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