Internet dating & Wine

At supermarkets, it can be mind-blowing when one comes across endless shelves of different wine brands. The consumer is confronted with so many choices. Time is of an essence. What do we choose? Most of the time, it is the eye-catching bottle that has a nice label. The physical played the most part in making a decision. Sounds a little like me when I choose to hook up with a woman because of her looks without considering the goodness of her character. By the end of the night, the woman, just like the wine, disappoints.

An article was published in The Economist on February 11th 2012, titled “Sex and love”. Some interesting points brought up were:

1.   Internet dating sites offer a huge range of choices and a system that can help match your specifications as to what you are looking for in a partner. Thus, it assumed that finding a suitable long-term partner through the internet would be easier.

2.   Data suggest that we do not know what we want and that our preferences differ from our selected choice.

3.   When presented with a large volume of choices, less attention is paid to characteristics that require evaluation by both thinking and conversation. Instead, more attention is paid to the physical attributes.

This applies in the context of wines. With internet sales getting more popular, it still doesn’t solve the choice dilemma in supermarkets. There may be more misses than hits, even if you were to use the advanced search to narrow down your choices. This re-affirms the old adage that less is more.

Many do not know what wines they are looking for. Sommeliers get frustrated with such customers. You help narrow down their choices and they still don’t like the wines. Knowing what your preferences are requires time and opportunity to taste various wine styles. You know you like it when you keep coming back to it.  I love big oaky vanilla-flavoured reds and rich buttery chardonnay. What about you?